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What is Your Neighbourhood Profile?

Click Here to Find Yours!

PRIZM5 classifies Canadians into one of 68 lifestyle types—with names like Cosmopolitan Elite, Boomerang City, Rustic Roads and Lunch at Tim’s—based on their demographics, marketplace preferences and psychographic Social Values. Using PRIZM5, businesses and not-for-profits can guide their marketing campaigns and media strategies for reaching Canada’s consumer segments.

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