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What is Your Neighbourhood Profile?

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PRIZM5 classifies Canadians into one of 68 lifestyle types—with names like Cosmopolitan Elite, Boomerang City, Rustic Roads and Lunch at Tim’s—based on their demographics, marketplace preferences and psychographic Social Values. Using PRIZM5, businesses and not-for-profits can guide their marketing campaigns and media strategies for reaching Canada’s consumer segments.

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The data relating to real estate on this website comes in part from the MLS® Reciprocity program of either the Real Estate Board of Greater Vancouver (REBGV), the Fraser Valley Real Estate Board (FVREB) or the Chilliwack and District Real Estate Board (CADREB). Real estate listings held by participating real estate firms are marked with the MLS® logo and detailed information about the listing includes the name of the listing agent. This representation is based in whole or part on data generated by either the REBGV, the FVREB or the CADREB which assumes no responsibility for its accuracy. The materials contained on this page may not be reproduced without the express written consent of either the REBGV, the FVREB or the CADREB.